20 Years of Digital Strategy

    Experience across agency and corporate environments. From hands-on execution to strategic leadership.

    Media Agency RFPs

    Designed and managed complex RFP processes for enterprise clients. From brief development to agency evaluation and contract negotiation.

    Performance Audits

    Conducted comprehensive performance marketing audits across multiple channels, identifying optimization opportunities and implementation roadblocks.

    Consent Management Rollouts

    Led enterprise-wide consent management implementations. Navigated complex privacy requirements across multiple markets and platforms.

    Team Leadership

    Built and led cross-functional digital teams. Developed talent, established processes, and drove organizational digital transformation.

    Expertise Areas

    Strategic

    • • Digital transformation strategy
    • • Marketing technology selection
    • • Agency ecosystem management
    • • Organizational change leadership

    Operational

    • • Performance marketing optimization
    • • Analytics implementation & governance
    • • Consent management frameworks
    • • Data quality & measurement

    Dual Perspective

    Agency Side

    Years in fast-paced agency environments taught me agility, client service excellence, and how to deliver results under pressure. I understand agency dynamics, capabilities, and limitations intimately.

    Corporate Side

    Corporate experience provided insight into organizational complexities, stakeholder management, and long-term strategic thinking. I know what it takes to drive change from the inside.